Individualism-collectivism and Well-being

Abstract

It suggested that individualism-collectivism is possibly the most important and most widely used dimension to analyse culture at the individual level.The present study was planned to examine the reporting of well-being of people endorsing individualistic and collectivistic orientations. People of 15 to 70 years age from urban and rural parts of eastern Uttar Pradesh were included in the study. World Health Organization Quality of Life Questionnaire (26 items), Life Satisfaction Scale (5 items), and Individualism and Collectivism Measure (30 items) were used to collect the responses. Analysis revealed that people with collectivistic orientations are reporting better quality of life and higher level of satisfaction comparing to those endorsing individualistic orientations. The findings of the study will be discussed in light of empirical evidences and available literature.