Work Centrality of Development Personnel as a Function of Valence Attitude, Subjective Norm and Perceived Control

Abstract

The purpose of the present study was to examine the role of valence, attitude, subjective norm and perceived control in determining the work centrality of development personnel. Three hundred field level rural development personnel (i.e. Gram
Shahayaks) working in different Development Blocks in Raipur region were selected for
the study. The questionnaire developed by Sinha (1990) was used to measure the work
centrality while other scales were developed in the present study to measure valence,
attitude, subjective norm and perceived control. Individual data were analyzed employing multiple regression analysis. Obtained findings reveal that valence has been appeared as significant factor in determining the work centrality of development personnel. It was positively correlated with work centrality.